Apple iphone and Android in two-horse smartphone OS race | AdMob’s Mobile Metrics for October shows Apple iphone and Android as the emerging smartphone platforms, with both showing strong positive growth. Meanwhile, other mobile operating systems continue to decline in share of mobile ads served. The latest Mobile Metrics report for mobile ad firm AdMob reveals some interesting aspects of the emerging smartphone market, as redefined by Apple’s Apple iphone in 2007. For one, Apple’s Apple iphone OS is regaining much of the share it had lost after the explosive growth that followed the launch of the third-generation Apple iphone 3GS this summer. Android is also making steady gains, overtaking RIM both in the US and worldwide. With the continued slide of Nokia and its Symbian OS, it’s quickly becoming Apple’s and Google’s time to shine. AdMob’s data doesn’t measure market share in terms of unit sales, but in terms of the share of mobile ads served from its network. AdMob—recently purchased by Google—is one of the largest mobile ad networks, so its sample size is pretty significant. Since a sizable portion of mobile ads are served via mobile applications (and the rest via mobile websites) the data gives us an impression of how much the smartphones out there are getting used. In terms of unit sales, the Apple iphone is growing the fastest among the competition. RIM is still slightly ahead and growing at a slower clip than Apple. Nokia still has a significant (39 percent), though declining share. HTC, still the largest Android supplier so far, is growing steadily if not quickly. In terms of mobile ad share, however, the Apple iphone quickly rose to dominate AdMob’s metrics, especially after the launch of the Apple iphone 3G in 2008. The Apple iphone saw a huge spike in share with this summer’s release of the Apple iphone 3GS, peaking at 50 percent worldwide and 68 percent domestically. The launch of new Android devices, as well as Palm’s webOS-based Pre, took some of the wind out of the Apple iphone’s sails, but upticks last month suggest the effect was temporary. The Apple iphone is now responsible for 50 percent worldwide and 55 percent US share of AdMob ads served to smartphones. The Android platform is also seeing significant growth in share of mobile ads served. In the US, the platform slowly gained 10 percent share this summer, and then shot up to 20 percent in the last four months. Worldwide growth hasn’t been as significant, with the pace remaining fairly steady, though it now has 11 percent share overall. AdMob noted that the recently launched Motorola Droid is responsible for a quarter of Android’s share in the US. Planned international introductions of Android devices could result in an uptick in its worldwide share in the next few months. Symbian OS has had almost no US presence in the smartphone market, and predictably its share of mobile ads has dropped to barely detectable levels. Its share worldwide has plummeted from 59 percent last October to just 25 percent this past month. Nokia has finally gotten the ball rolling on open-sourcing Symbian OS recently, so there’s still opportunity for a comeback. RIM and Windows Mobile continue to decline both in the US and abroad. RIM devices pulled down 12 percent of AdMob’s ads in the US, and 7 percent worldwide. WinMo managed four and three percent in the US and worldwide respectively. Palm’s webOS managed to make quick gains shortly after launch, then just as quickly fell. After two months, it grew to 10 percent at home and 5 percent worldwide; after three, it’s down to 5 percent at home and 2 worldwide. It’s too soon to tell, but Palm’s bet on webOS may not pay off—though if Palm can get its devices on more carriers, it still has an opportunity to be a player. RIM still seems like it is trying to figure out what to do to combat the onslaught from the Apple iphone, though it recently bought a company that makes the most popular WebKit-based browser for Blackberry OS. (WebKit powers the browsers in Apple iphone OS, Android, webOS, and Symbian OS.) Windows Mobile continues to barely hold onto relevancy as Microsoft takes its time building Windows Mobile 7. As previously mentioned, Symbian OS is in the process of being re-tooled for next-generation smartphones from Nokia. Analysts have suggested that offering superior mobile browsing and connected mobile apps will be key to future smartphone success. It’s clear from AdMob’s metrics that the Apple iphone OS and Android platforms are meeting consumer expectations for mobile usability quite well. Thanks: http://arstechnica.com Tweet This Post ?

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Intel-Nokia alliance: all you need to know

As strategic alliances go, they don’t come much bigger than yesterday’s news that Intel and Nokia are teaming up to create what they describe as “a new class of mobile device.”

That’s the world’s biggest chip maker and the global leader in communications shacking up. Tantalising stuff, no doubt. However, actual details in yesterday’s announcement were frustratingly thin.

Needless to say, we want to know much more. Who better, therefore, to grill than Rod O’Shea, Intel’s embedded technology head honcho in Europe and its local expert on the company’s plans regarding the Nokia deal?

O’Shea isn’t able to shed too much more light on the specific implications of the Intel-Nokia tie up. Asked whether the deal falls within Intel’s existing ultramobile Atom roadmap, for instance, O’Shea told us that it’s too early to comment on product details, though he did confirm that as far as Intel is concerned, “low power computing is Atom.”

Nor can he expand on the intriguing but vague suggestion made by Intel’s global mobile guru, Anand Chandrasekher, that the partnership will lead to innovative new devices that break new ground for “size, shape, material and screen technology”.

Smartphones on the way?

To cut a long story short, for now both Intel and Nokia are keeping their cards very close to their chests on this one. Both Chandrasekher and O’Shea have refused to be drawn on a timeframe for when the first fruits of this alliance will appear.

So, what do we actually know? One thing that has been confirmed is that the chips involved will indeed be based on Intel’s x86 architecture. Fully PC compatible, in other words.

Slightly confusing the matter, however, was insistence from Nokia’s Kai Öistämö yesterday that the deal would have “no impact” on the Finnish firm’s relationships with its various ARM processor partners. The question is: how can it not have an impact?

We also know that the devices will deliver the “full internet” in a pocketable form factor and also support voice communications. All of which makes this “new class of device” sound an awful lot like a smartphone even if both Intel and Nokia are conspicuously reluctant to use that baggage-ladden term.

The other major piece of the puzzle, of course, is software.

This is probably the least mysterious part of the deal: the operating system of choice will be Linux, most probably Moblin or Maemo flavoured, although it’s unclear whether the deal will preclude Nokia from joining the Google Android bandwagon.

With all that in mind, here’s TechRadar’s take on the likely shape of things to come from Intel and Nokia:

1. New smartphones

Call them what you will, but the most important devices to spring out of the deal will essentially be smartphones. What’s more, they will largely replace Nokia’s existing ARM-based smartphone handsets, not supplement them.

2. New form factors

Other form factors and device types will no doubt also emerge from Intel and Nokia’s joint loins. Already, rumours are circulating regarding a new Atom-based Nokia netbook. Think mini tablets, smartbooks and the like but with the main emphasis on pocketable gadgets.

3. They’ll use off the shelf Intel chips

As for the specific chips involved, it’s virtually unprecedented for Intel to produce unique silicon for a single customer. We therefore reckon Nokia will be using essentially off-the-shelf Intel chips, perhaps with unique packaging a la Apple MacBook Air.

4. Nokia vs Apple – both with Intel chips?

In fact, the Apple model is probably a good guide to how the Intel-Nokia relationship will work going forward. The Apple angle also adds spice to the back story. It will certainly be fascinating to see how Intel juggles its relationships with both Apple and Nokia as the two companies compete head on in the smartphone market.

This process will take time, of course, and for now Nokia needs to keep its ARM partners sweet. Hence its reluctance to utter the word “smartphone” in the vicinity of the Intel deal and its supportive words for ARM going forward.

Anyway, given the dearth of details, we suspect the first actual handsets, rather than the aforementioned netbook, could be some way out, probably late 2010 at the earliest and possibly 2011.

5. It’ll use next gen Medfield, not Atom chips

If so, that suggests the target silicon will not be the upcoming Moorestown Atom platform, but its successor Medfield. Little is currently know of the latter other than the fact that it’s a fully integrated system-on-a-chip design.

All in all, Intel and Nokia’s joint announcement raises many more questions than it answers. However, if Intel eventually succeeds in its quest to assimilate the smartphone market, we’ll almost definitely look back on yesterday as the crucial turning point.

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